You may have heard from us recently offering a Mystery Shop for your dealership. Many of the dealers we've talked to aren't really familiar with this terminology, so let's get it out of the way. First off, ADS does digital. We aren't just a mail company. We work with dealerships toRead More
6
May
2016
27
Apr
2016
Working in this industry, we hear plenty from our clients about how they wish things could be different. Whether it's a different staff set up or different staff altogether, new technology tools such as CRMs, a better web site or better tools for selling or even better training, we hearRead More
19
Apr
2016
We've talked plenty recently about how tricky internet departments can be. Between processes and procedures, interpersonal dynamics and a lack of thorough training or leadership, not every part and parcel of your BDC is working in your favor. There are plenty of reasons an internet department might not succeed -butRead More
7
Apr
2016
No one said automotive marketing was easy. As car dealers, we do it because we have to. Getting people in the door to buy cars is our top priority. Once they're with us, we can wow them with the excellent sales and service they've come to expect. But what ifRead More
29
Mar
2016
One of the biggest challenges many of our dealers face is how to get their automotive marketing working for them. It's a juggling act from top to bottom - between having a great website, making sure walk-ins are greeted and cared for properly by sales staff and ensuring your brand messagingRead More
23
Mar
2016
"How am I supposed to solve a problem if I don't know it exists?" This is the source of most BDC failure: You don't know what the real problems are. It's so much easier to blame it on sales staff that under perform, pressure from upstairs or any number ofRead More
23
Mar
2016
Think on this: People whine when they don’t have control. Dissatisfaction starts happening within our teams when someone thinks they can do the job better than we can. You might be thinking you’re the boss because you worked hard to get where you are. And that’s probably true. But you’reRead More
23
Mar
2016
"When it is obvious that the goals cannot be reached, don't adjust the goals, adjust the action steps.” -Confucius Reaching goals can take a little time. It can also take a strategy, which many of us don’t consider as we start driving toward the goal. Most of us know howRead More
1
Mar
2016
Nobody said the car business was easy. Some of us find it by chance, some because it’s felt like a natural fit from the beginning. As with any other job, there are ups and downs. Some mornings we’re excited to come to work. Some mornings we dread. Let’s talk aRead More