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6 May 2016
Automotive Marketing Mystery Shop

What is a Mystery Shop, anyway?

  • By: ADS Auto Marketing
  • On: May 6, 2016
  • Categories: Automotive Marketing Ideas, Ideas
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You may have heard from us recently offering a Mystery Shop for your dealership. Many of the dealers we've talked to aren't really familiar with this terminology, so let's get it out of the way. First off, ADS does digital. We aren't just a mail company. We work with dealerships toRead More
27 Apr 2016
What are your Automotive Marketing Difficulties?

It’s Time to Choose Your Poison.

  • By: ADS Auto Marketing
  • On: April 27, 2016
  • Categories: Automotive Marketing Ideas, Customer Success
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Working in this industry, we hear plenty from our clients about how they wish things could be different. Whether it's a different staff set up or different staff altogether, new technology tools such as CRMs, a better web site or better tools for selling or even better training, we hearRead More
19 Apr 2016
BDC Automotive Consulting

Good Job on your Internet Department!

  • By: ADS Auto Marketing
  • On: April 19, 2016
  • Categories: Customer Success, Miscellaneous
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We've talked plenty recently about how tricky internet departments can be. Between processes and procedures, interpersonal dynamics and a lack of thorough training or leadership, not every part and parcel of your BDC is working in your favor. There are plenty of reasons an internet department might not succeed -butRead More
12 Apr 2016
Automotive Mystery Shopping

Why Mystery Shopping is Everything

  • By: ADS Auto Marketing
  • On: April 12, 2016
  • Categories: Marketing Strategies
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Let's say you have a potential customer who's super excited about buying a car from you. He or she is a big online shopper and prefers to vet a potential vehicle online as opposed to coming in and being sold to. As much as it'd be easier if everyone walkedRead More
7 Apr 2016

What to Do When Automotive Marketing Fails

  • By: ADS Auto Marketing
  • On: April 7, 2016
  • Categories: Automotive Marketing Ideas, Ideas
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No one said automotive marketing was easy. As car dealers, we do it because we have to. Getting people in the door to buy cars is our top priority. Once they're with us, we can wow them with the excellent sales and service they've come to expect. But what ifRead More
29 Mar 2016

Why is Automotive Marketing So Difficult?

  • By: ADS Auto Marketing
  • On: March 29, 2016
  • Categories: Automotive Marketing Ideas
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One of the biggest challenges many of our dealers face is how to get their automotive marketing working for them. It's a juggling act from top to bottom - between having a great website, making sure walk-ins are greeted and cared for properly by sales staff and ensuring your brand messagingRead More
23 Mar 2016

Stop Sinking Your BDC.

  • By: ADS Auto Marketing
  • On: March 23, 2016
  • Categories: Automotive Marketing Ideas, Ideas
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"How am I supposed to solve a problem if I don't know it exists?" This is the source of most BDC failure: You don't know what the real problems are. It's so much easier to blame it on sales staff that under perform, pressure from upstairs or any number ofRead More
23 Mar 2016

How to Stop a Whiner

  • By: ADS Auto Marketing
  • On: March 23, 2016
  • Categories: Customer Success, Marketing Strategies
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Think on this: People whine when they don’t have control. Dissatisfaction starts happening within our teams when someone thinks they can do the job better than we can. You might be thinking you’re the boss because you worked hard to get where you are. And that’s probably true. But you’reRead More
23 Mar 2016
automotive goal setting

What Good Does Goal Setting Do?

  • By: ADS Auto Marketing
  • On: March 23, 2016
  • Categories: Marketing Strategies
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"When it is obvious that the goals cannot be reached, don't adjust the goals, adjust the action steps.” -Confucius Reaching goals can take a little time. It can also take a strategy, which many of us don’t consider as we start driving toward the goal. Most of us know howRead More
1 Mar 2016

Why Do Car Dealers Walk Away?

  • By: ADS Auto Marketing
  • On: March 1, 2016
  • Categories: Automotive Marketing Ideas, Ideas
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Nobody said the car business was easy. Some of us find it by chance, some because it’s felt like a natural fit from the beginning. As with any other job, there are ups and downs. Some mornings we’re excited to come to work. Some mornings we dread. Let’s talk aRead More
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