As a dealership marketing manager, part of your job requirements should include out-of-the-box thinking that brings new customers into your dealership. If you’re passionate about your job, you may find yourself taking work home with you. Starting off the New Year with new ideas is one of the best thingsRead More
28
Dec
2011
21
Dec
2011
Many businesses don’t bother to put together a marketing plan, and many also tend to execute a nonexistent plan based on an annual schedule. If your marketing plan and execution are based on “we do this every November”, you’re not adequately meeting your own marketing needs – and likely losingRead More
14
Dec
2011
We’ve spent a lot of time talking about some of the biggest mistakes you can make when advertising your lot. Bad timing and poor design are all things that can really cost you customers. However, nothing tops failure to develop an effective marketing plan as the number one reason whyRead More
9
Dec
2011
You may not realize it, but not all customers are in the market to buy right now just because you’re in the market to sell. One of the best ways to bring customers out of the woodwork who aren’t looking to buy is a strong, “later” call to action –Read More
2
Dec
2011
There are a number of ways you can retain brand consistency over time throughout implementing all your marketing materials. When you create an automotive direct mailer and send it to customers, you’re given the rare chance to create a branding image they won’t forget. If you’re not using brand imageryRead More